I have two daughters who both play competitive sports. I'm the keeper of the timeline, the schedule, the uniforms, the snacks, the directions, the game times, the ride coordination — making sure everyone gets where they need to be, on time, with everything they need. And when I can't be there, I'm the one making sure someone else is.
I'm also the one everyone comes to with questions. "What time do we need to leave?" "Which field?" "Do we need cleats or turfs?" It all lives in my head because it was that complicated to piece together in the first place.
One of my daughters is a goalkeeper — and that's kind of how this app got its name. She keeps the goal. I keep everything else. That's what a SeasonKeeper is.
On top of all that, I coach. I volunteer. I run a business. And the logistics of getting everyone where they need to be already feels like a full-time job before any of that even starts.
I actually looked into hiring a personal assistant — someone to just manage the sports chaos for me. But then I thought about what that would actually take: getting them into every app, every group chat, every calendar. Training them on which kid has what, where, when. Making sure they don't miss anything. Is that even allowed on the team apps? It just made it more complicated, not less.
So instead, I decided to build one. SeasonKeeper is the personal assistant I couldn't hire — but better. It's not someone you have to train. It's an extension of you. A second brain that integrates with your life and handles the chaos better than any of us ever could on our own.
It's built by a sports family, for sports families. And the founding team gets it first.
— Tara